ARTIFICIAL INTELLIGENCE IN MARKETING

12 August 2022, Version 1
This content is an early or alternative research output and has not been peer-reviewed by Cambridge University Press at the time of posting.

Abstract

Artificial Intelligence is the computer industry that focuses on devising and developing computer systems that replicate features of human activities to indicate leveled rudimentary brainpower (Škavić, 2019). “According to John McCarthy, it is the Science and Methodology of Creating Engine Understanding" (Dick, 2019). On the other hand, marketing can be defined as a management process involving delivering goods and services to customers. It is founded on business strategy from the perspective of client needs and satisfaction as a philosophy. Artificial intelligence is an intersection point among disciplines such as computer science, cognitive science, philosophy, neuroscience, linguistically, and engineering scientists, aiming at replicating intelligence comprising of factors that supports reasoning, knowledge acquisition, and response to environmental changes. Artificial intelligence is usually applied to special-purpose machines or computers.

Keywords

AI
Marketing
Computer Intelligence
CSE
Computer Science

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Comment number 2, jack Mark: Jun 26, 2023, 08:48

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Comment number 1, jack Mark: Jun 26, 2023, 08:47

https://realmofai.com/